Spectrum · Since 1990
Dubai Watch Brand Since 1990
An analogue answer in a notification age. Six personas — all multi-dimensional — for the explorers, challengers, inventors, truth-seekers and creatives who choose how their hours are measured.
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One watch. 24 hours. Enter your email to see which.
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- 2-yr warranty
- 14-day returns
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NEW · AI STYLE CONCIERGE
Tell us what you're wearing. We'll pick the watch.
THE ANALOGUE CLUB
One room. One night a month. Phones face down.
City chapters, a local host, and a WhatsApp group that keeps talking between meets.
Just landed
Newest in
Women's Gold Watch with White Dial S17114L-1
Women's Silver Watch with Light Pink Dial S17114L-10
Women's Gold Watch with Blue Dial S17114L-2
Women's Two Tone Gold Watch with White Dial S17114L-3
Women's Two Tone Gold Watch with Green Dial S17114L-4
Women's Two Tone Gold Watch with Brown Dial S17114L-5
Moments · A scroll through time
13.8 billion years.
One short slice is yours.
Empires come and go. Species come and go. Trees stand for a thousand years. Time, as we measure it, is entirely contextual — and what you have are moments to live. Scroll the whole story, from the Big Bang to today.
← Big Bang · 13.8 billion years · Today →
Hand-picked by Spectrum
Featured timepieces
From the sun and sands of the UAE
Originality.
Without the brand tax.
Founded in Dubai in 1990, Spectrum was built on a single idea: distinctive timepieces shouldn't cost a year's salary. Quality supersedes everything. Variety is non-negotiable.
We support the change-makers — the disruptors, the doers, the people who push boundaries and create. Global citizens with personal hearts. You'll find a Spectrum watch on their wrists.
Browse the full Spectrum wrist watch collection — designed in Dubai since 1990.
IRL brand philosophy
Life is lived in the moment.
Not in notifications.
We started by challenging that quality was only reserved for the elite. Today we challenge the digital world. Spectrum communities gather in person — across cities, time zones, and time pieces — to walk, to make, to talk, to put the phone down for an hour and remember what time feels like.
Start an analogue chapter where you live. Host a digital-detox moment. Or just turn up to the next Spectrum event near you.
From the journal
Latest writing
Spectrum Editorial · 7 min read
analogue watch vs smartwatch for focus
For deep focus, an analogue watch is superior to a smartwatch because it removes the cognitive cost of constant notifications and context switching.
Spectrum Editorial · 8 min read
Why wear an analogue watch in 2026
In an age of constant notifications, an analogue watch offers a single-purpose tool for managing time without sacrificing your attention or presence.
Spectrum Editorial · 8 min read
The Best Watches for CEOs in the Gulf: A Founder's Day in Dubai
Discover the ideal watch for a CEO in the GCC, a timepiece that moves from the boardroom to the majlis with confidence and focus, free from digital noise.
Six personas. All multi-dimensional.
How will you spend your time?
01
The Explorer
For the hours spent finding new ground.
02
The Challenger
For the hours spent doing the hard thing.
03
The Inventor
For the hours spent making it work.
04
The Truth-Seeker
For the hours spent listening more than speaking.
05
The Creative
For the hours spent making something only you could make.
06
The Multi-Dimensional
For all the hours, in all their colours.
Frequently asked